WWF-Cambodia︎ Journalism, public relations, social media strategy
The main objective for WWF-Cambodia has been accessible communication and reciprocal engagement with audiences. WWF wants to increase awareness about the natural habitat’s direct and indirect impact on human lives. On social media, in print, and on public events, we focused on spreading what WWF stands for, and introducing the ways in which the organiation enacts its values.
A new website based on WWF’s international template has been developed. Featuring full-screen imagery, the new site seeks to operate on a more emotional level that encourages engagement with information.